Choosing a provider type for business cloud computing

The starting point should be that there is not one cloud computing service that is similar to another. Therefore, choosing the specific provider that provides these services must be wise. The main diagnosis is between three main types of providers:
1. Global public providers - all the big names: servers from Microsoft, Google, Amazon DigitalOcean and more
2. Companies that provide integration and computing services - including the ISP companies (Bezeq International, 012 Smile, Netvision) and the integration companies (Binet, Taldor, IBM)
3. Independent suppliers - can certainly be large as well. For example, one of the prominent names in this field in Israel is Triple C

It is too short to go into detail here about every doubt there is, all the more so when it comes to the service packages it offers. However, there are a number of highlights that are important to consider: from an economic point of view, many believe that Digital Ocean's service is particularly profitable, and is therefore suitable for small to medium-sized businesses and organizations (SMB). On the other hand, others will actually recommend choosing a provider located in Israel, which may provide a quick and immediate response in the event of a malfunction or request.

The comprehensive tests and the assimilation procedure

It should be taken into account that in any case there may well be "birth defects" when joining a cloud service, especially during its implementation in the business: a scenario in which the business does not run in an exemplary manner in the first few days after - is not unthinkable. A useful recommendation, in this context, can be a careful examination of the field and joining a cloud service package only after understanding it for approval. There are guides on the Internet that make it possible to understand "who is against whom", while consulting from professional companies operating in the field can also help.
To avoid misunderstandings in the future, it is important to find out in advance what the characteristics of the service package are: the level of security (the cloud does not guarantee absolute security), the method of communication, the terms of the financial agreement (there are many packages that include a significant increase in prices after a certain period of time), the method of management and learning, stability The supplier and more. It is important to pay due attention to the technological options offered by the service package and make sure that they are suitable for specific needs: virtual storage and backup, an interface that supports Hebrew, personalization of the systems, and more.

Do you need advice for converting the work environment in your business to the cloud? Click for more information on genie's cloud computing services

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From the vision and recognition of the importance of the managed service, and from the overall perception of the important responsibility to provide its customers with the highest professional values, Genie began about two years ago to invest many resources in developing a solution that would make the most advanced technologies in the world (which were originally intended for enterprise systems) available to small and medium customers (SMB), while providing peace of mind and ensuring the continuation of its business activities in a routine manner and without any harm to the organizational flow.

The result: the establishment of an array The GNoc of Genie Network Operation Center - which presents a smart and versatile system that monitors every letter and comma in the client's existing information systems, monitors them regularly, identifies points of failure in real time, warns and sends specific alerts to the client about potential failures that decided to "visit" his business without prior notice.

This means that when GNoc is on your side, you are aware ahead of time of the timing of the problem, its size, the damage it may cause to the computer systems in your business, and as a result, also know in advance which solutions are suitable for handling the specific problem that will arise in the system. During the entire period of time described, the treatment is carried out when the information in the systems remains available at any given moment and the business activity of the organization is not affected, or at all aware of the malfunction that occurred; This is exactly the essence of a managed service, and this is also our duty at Genie to our customers: you continue to work as usual, we identify and handle faults that develop, if and when.
Now that the nature of the managed service has been clarified, any organization manager who does not want to receive the news in the morning about the shift malfunction will ask himself: isn't it better to preemptively cure the blow and leave the surprises in the bag? When it comes to Gnoc, the answer is pretty clear.

contact Today with genie's data monitoring expert staff. The team is at your disposal at any moment and will be happy to advise and coordinate meetings that will detail the quality monitoring envelope provided by the Gnoc system, so that your business will be adapted to a system that represents your organizational needs and will respond to events, scenarios, solutions and immediate response, which will be defined by you as a top priority as most necessary for the business your.

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בעיכוב קליל ואופייני שנמשך שנים, אושר בקריאה ראשונה בישראל התיקון לחוק הגנת הפרטיות. החוק מגדיר את נושא הגנת המידע, מבטל תקנות מיושנות ומקנה סמכויות משמעותיות יותר לרגולטור באופן שמתקרב לחוק הפרטיות של האיחוד האירופי (GDPR), אך עדיין לא מעניק לאזרחים שליטה מלאה בשימוש שנעשה במידע שלהם.

במאמר זה אעסוק בעקרונות החוק, במטרותיו ובהשפעותיו על הארגונים והעסקים שמשתמשים במאגרי מידע. היערכות נכונה תאפשר לכם לכבד את פרטיות הלקוחות שלכם ולחסוך מעצמכם קנסות כבדים, אישום פלילי ופגיעה במוניטין

Your customers live, buy and hang out online and on social networks and you, as marketers who know how to leverage their consumer behavior, benefit from valuable big data, which allows you to get to know your customers and sell more to them. But all this goodness has a price: the possibility of violating their privacy.

Privacy protection - a law with teeth
"A person shall not harm the privacy of another, without his consent." This is the language of the Basic Law on Human Dignity and Freedom from 1981 which states that violation of privacy is a criminal offense and a civil wrong. In 2017, the Knesset approved the privacy protection regulations, which detail the manner in which the information security obligation is applied to any entity that manages or processes a database of personal information.

In fact, the privacy protection regulations are a revolution in information security regulation in Israel. They impose on you, business owners, companies and organizations that hold databases containing personal information, administrative, technological and legal obligations regarding the way you secure the information - and this according to the sensitivity of the information in your possession:

· Security level for the database with a single authority.
· Basic security level for information, such as: full name, phone, address.
· Medium security level - social security number, medical information, financial information, consumption habits, political opinions, beliefs and more.
High level of security - business and public databases that are designed to collect information for the purpose of providing it to others, or that contain sensitive information about 100,000 people or more, or that the number of authorized persons to access this information exceeds 100.

For each level of security, the law defines regulations detailing the manner of application that will ensure the privacy of the record holders:
Writing an information security procedure, performing physical controls to protect the information, such as access control or security cameras, response procedures to information security incidents, mapping the computer systems connected to the databases, how information security is managed, and more.

Do not meet the requirements of the law? You will find that his bite hurts.
The enforcement of the Privacy Protection Law is already felt on the ground and the members of the Authority for the Protection of Privacy are no slouch... The authority has administrative enforcement capabilities in all sectors of the economy and the authority to investigate criminal investigations, up to the point of filing charges.

Therefore, if you want to avoid heavy fines and a criminal record, get ready today to protect your customers' privacy. Our privacy protection teams at Genie, which include highly experienced information security managers and legal advisors, will accompany you in the planning and implementation of privacy protection solutions, in a structured process that includes 5 steps - until you meet the requirements of the law:

1. Mapping the databases
Mapping all the computer systems and databases that are in the possession of the organization and contain sensitive information to which the Privacy Protection Law refers: databases of customers, leads, employees, suppliers and more (yes, even an innocent Excel file on the laptop of Tzipi from sales, may complicate you...).

2. Checking the level of information security
Identifying the level of information security required in the relevant databases.

3. Gap survey
Finding the gaps between what is present and what is desired in the organization's information security systems.

4. Application and implementation
Writing a procedure for the protection of information and implementing information security tools to comply with the requirements of the Privacy Protection Law.

5. Management folder
Preparation of a management folder to respond to information incidents and to present the information protection system in a surprise audit
of the Authority for the Protection of Privacy.

Successfully!
Guy Hochman - CEO Genie 

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Guy Hochman - CEO Genie Computing Services

As a business owner, you are aware of the importance of backup, which is why you chose one of the backup systems offered on the market. You make sure to back up your business information in the cloud, with tape backups and a local backup to a physical computer, and you even receive a daily report that proves that the information has indeed been backed up. In return, you enjoy the peace of mind that comes from knowing that at the moment of truth, you can "press a button" and return the situation to normal. All of this was true as long as the threats you faced were physical: fire, flood, theft, natural disasters and war damage. Then came the ransomware.

Reproducibility - the difference between a "slight hit on the wing" and a crash

As integrators who support companies in all sectors of the economy, we meet quite a few business owners who have experienced a ransomware virus and find out too late that this backup system is important, but without the ability to recover information efficiently and quickly, they are expected to have long and frustrating days of complete shutdown and severe damage to business income and reputation.

Therefore, as business owners, you must change the dialogue with your backup provider and examine not only the backup capabilities it makes available to you, but also the recovery capabilities. why? Because ransomware attacks in business are more common than you imagine, so it is likely that sooner or later, you will need these capabilities very much. That's how you do it right.

10 good tips for managing an optimal backup and recovery setup

1. Check the log regularly
   In many cases some user adds a folder or information in a location that is not configured for regular backup. This information, which is sometimes critical to the functioning of the organization, is not regularly backed up and this is discovered too late. Therefore, regularly check the log that shows the content of the backed up information and pay attention to whether all the relevant information is backed up.

2. Perform recovery tests
   Make data recovery tests a regular procedure, because a successful recovery indicates a full and proper backup. Regularly conduct sample tests, mainly for information that is defined as critical to the organization. In each test, different information was recovered and thus, over time, all the information will receive a test confirming that it can be recovered.

3. Create a backup log
   Document in the backup log all the sample recovery tests you have performed, so that you do not repeat, again and again, recovery tests for the same data and you do not miss other data.

4. Make a local backup
   Back up your information both in an external backup system and in a physical backup system in the business itself. The local backup will enable faster recovery than a cloud backup and will significantly shorten business downtime.

5. Disconnect the local backup system from the network
   A backup system that is connected to the network is exposed to ransomware attacks just like the information on the organization's servers. Such an "infected" backup cannot be used by you to restore the information.

6. We viewed the information in the backup
   Ransom attacks focus on the most significant weak point in the corporate network and in many cases it is the backup system. Therefore, make sure that the information in the backup is also compressed and encrypted at the highest level.

7. Custom backup and restore
   Every business has different types of information. Each type of information requires different backup and recovery levels, a unique backup policy, a different backup volume and a definition for the tools with which the backup will be performed. Therefore, be sure to customize the backup and recovery setup for your business.

8. backup procedure
   Write a mandatory backup procedure that defines the backup days, backup hours, the number of backups required each day, month or year and the recovery test plan. Appoint a person in charge of backups and make sure that the procedure is continued, even in cases where he leaves his position.

9. Define a dedicated budget section
   Backup and restore are not a luxury. They may be your only lifeline during a cyber attack on your business. Therefore, remember that for every shekel you try to save in this area, you may pay compound interest, to restore the circles of destruction.

10. don't wait for tomorrow
    Apply the recommendations today and you will be better prepared for the information crisis that, sooner or later, will affect your business as well.

Do you want to be better prepared for information events through an optimal backup and recovery setup that is customized for your business? The Genie team and I are here for you. Together we will create a detailed backup plan, characterize the best backup and recovery solution, define backup procedures and accompany you hand in hand, in case of an information incident.

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What operating system do I have?

Before you can choose which imaging software is most suitable for you from the selection available on the web, it is important that you first understand your needs and get to know your current management platform. If you use a Windows operating system, it is possible that the product they provide may fit you like a glove, if you use a different operating system such as Linux or Mac, you may have to choose a different interface, which can give you more than other products.

The two most prominent products in the virtualization market are VMware from Windows, and Hyper-V from Microsoft. The two giant companies offer us two different products, so we examined and tested the differences between both:

Hyper-V
If you are already used to Microsoft's operating system, dealing with the company's management software will be easier for you than for others. Hyper-V will allow you to deal more smoothly with the Microsoft interfaces you already have, and also allows you to add as many management tools that are relevant to you. The software also allows you to manage your work environment (both physical and virtual) in a wide layout and supervision, but its major drawback is definitely noticeable - it does not allow you to manage different applications through the interface.

VMware
VMware is adapted to Windows 2008, and the number of programs that can be run on it is wide and convenient for every user. The interface enables automatic cloud security for everything done in it, virtual storage, temporary access to employees if it is necessary to make changes to the software, and more.

One of the most striking differences between the two products we have presented is that in the Windows interface a visual change of the visibility of the user's desktop occurs in the software, in a way that can optimize and facilitate his work. In addition, through VMware, it is possible to give different access permissions to each developer, starting from viewing, to administrative access permission.

VMware VS. Hyper-v

If we cross these two products, we will find that most businesses tend to use VMware more easily than HyperV, and the reasons for this are:

Direct driver
VMware is a software that directly accesses your desktop, and performs a direct synchronization between offline and online, thus enabling the adjustment of the technological system on a larger scale on your computer.

The memory of the balloon
The VMware storage and memory expansion method is different from what you have known until now. They invented the "balloon memory", which means that when the software manager runs out of storage, he can turn to one of the partners and ask him to temporarily host some of the files. The software pops up the option automatically, and offers it to the administrator if necessary. When host storage is no longer needed, the software returns the information and files by default to storage with the administrator.

Change of manager
If the software goes through a lot of load and slows down the time it takes for the pages to load, VMware gives an option to change the manager and store all the important information in a safe way, so that the mass of the given information is not lost. Doing so can improve performance on the interface, and improve long-term storage issues. In addition, in the next version - VMware 5 - The interface will be improved and will allow the transfer of information to an external hard disk, in a format similar to "change of administrator", in order to improve long-term performance and provide a full backup of your work.

The convenience of the software for the user
One of the critical and prominent differences between VMware and Hyper-v is the convenience of the software. For those who are already familiar with Windows management software (who isn't?), VMware is a perfect solution. The software is designed in an easy and convenient way, synchronizes to your desktop in a convenient and simple way than the other prominent products on the market.

In conclusion, in search of a solution to manage and secure your desktop, both programs can suit any user across the network, you just have to choose what suits you and your business best!

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The purchase of expensive communication equipment for the needs of routine office work is sometimes done without a clear connection to the needs of the company, which means a significant increase in the indirect expenses of the business on the ongoing maintenance of servers, as well as high electricity expenses, all of this of course beyond the direct cost of the hardware.
Company managers today have the responsibility to save resources, in light of the existing computing solutions with the development of the field of cloud computing services, it is easier to see the clear economic benefits in a focused and efficient utilization of the system resources in the organization and harnessing them to the changing needs of the company.

The name of the game today is control over the management of the existing resources in the business, their proper utilization can sometimes be the difference between a successful and profitable business and a wasteful organization.
Through the use of cloud computers, it is now possible to focus more or less computing power according to the exact level of demand while avoiding a considerable investment in one-time purchases of computing systems and software for temporary or permanent needs, such as buying servers and their maintenance.

As proof of the growing need for cloud computing services for businesses, KPMG, one of the largest international CPA firms in the world, published a survey called "Clarity in the Cloud". Among the survey subjects, over 900 senior managers from 15 countries, some of whom have implemented cloud systems In their businesses, and the rest of the surveyed, were basically defined as potential users of cloud technology or providers of this service.

From the results of the survey, the hypotheses about the increase in the rate of assimilation of the cloud technology were strengthened, it was found that the managers today see the advantages of using cloud computing services with increasing positiveness and expressed a high willingness to integrate cloud-based systems in the organization. Most of the managers who were surveyed regarding the future investment forecast, estimated that the investment in cloud computing will increase dramatically in the coming years, several managers even estimated that the investment in cloud computing technology will increase by 20% in the coming year in the companies they manage.

Companies that will invest today and convert some of their systems to cloud computing are moving towards an efficient, flexible and safer future with less risk of malfunctions and will also benefit from savings in time, resources and current expenses, thus significantly improving the business's competitive prospects and placing it at the forefront of technological progress.

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Today, the amount of information we manage as private individuals, as organizations or as commercial companies is enormous, therefore there is a strong need for advanced solutions to store the stored information, without losing a single bit. For the most part, organizations will choose the solution that they think is the fastest and most available (and usually the most expensive), which is to continuously increase the existing physical storage volumes: backup tapes, hard disk, external drives, even media burning. All of these require a respectable financial investment, unnecessary fuss, we are required to carry with us the external storage devices that may be damaged or stolen.

The other solution is to use cloud file server storage technology. Unlike storing information on a physical server, which requires a connection to the organization's internal Internet network, a file server in the cloud allows access to information at any time and anywhere as long as you are connected to the Internet.

The establishment of an FTP server in organizations requires the purchase of valuable equipment and a large investment in their maintenance, air conditioning of a server room, replacement of components, electricity, allocation of personnel for the ongoing maintenance of an FTP server whose main purpose is to transfer and store files, including large files, when speed Data transfer depends both on the quality of the components of the ftp file server itself and on the data transfer load in all the organization's infrastructures.

In the case of using file storage technology on a cloud server, all these sections are eliminated, there is no longer a need to buy valuable equipment that requires replacement every 3-4 years, saving maintenance costs and personnel allocation. The huge advantage of storing files in the cloud is the ease of use and access to information. The information is stored on the most advanced servers in the world, backed up by several additional servers, automatically, and all this without sacrificing a high speed of transferring/downloading files (sometimes much higher than a standard FTP server), something that no small or medium-sized commercial company could afford until now because of the high costs. Moreover, most of the existing application software in the market are currently making the transition to cloud technology, which in the future will save a lot of money for organizations and companies that will purchase one "cloud license" instead of many software licenses.

In a file server in the cloud, it is possible to define different permissions with a different level of access to files, which makes it possible to manage the information effectively on the server. How many times do you encounter the problem of sending a large file via email? From today there is no need to send! Simply upload the file quickly to a file server and send the access link to the file, directly to the recipient. On the server, each file receives its own unique address, which makes sharing, managing and searching files an easy and safe matter. By the way, the information on the cloud storage server is stored in an encrypted form when the encoding is done before the file is uploaded, on the user's computer. In addition, all the information found in a file server is stored and backed up on several additional servers that are powered by different power sources to allow the user access to the information at any given time. There is the possibility of accessing the files through all existing means of communication, computers, smart phones and tablets.

The smart interface of the cloud file server supports Blackberry, Android, iPhone/iPad, Windows Phone 7 operating systems. You can create different user groups with different permission levels with the option of sharing files outside the organization as well. When a new file appears in the group, all group members receive an automatic update email informing them of new content in the group.

Backwards compatibility
On a physical server the return points depend on the operating system, on a cloud server the options are more flexible and specific return points can be defined for the server, where in the event of a malfunction you can return to them.

maintenance cost
The maintenance cost of a cloud server is a fixed monthly cost that is determined in advance, compared to a physical server that can break down or require an upgrade. and therefore may involve additional and unexpected expenses.

In conclusion
The ease of use, the flexibility of sharing information, the ability to control and locate files, saving money and technological progress, all of these lead us to the conclusion: moving to file storage in the cloud will contribute to every company both financially and organizationally.

Advance to the GShare cloud file sharing service - browse for more information

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Fire, burglary, missiles, earthquake or any other disaster...

The common knowledge among the common user is that when the information is stored on the Internet - it is not safe. The opposite is correct. In practice, remote backup servers are almost impossible to hack. Even if the hacker came, these are huge server farms, and it is impossible to know exactly which server your specific stored information is on.

In most cases, the material is encrypted with standards developed and used by security bodies, such as encryption with algorithms such as the Advanced Encryption Standard 256bit. It is much easier to break into a business and take tapes that contain the core of the most secret and sensitive business information. Beyond that, most cases of information theft were carried out in-house, from betrayal from within. I don't mean to paranoia anyone, but just explain the logic behind things. In conclusion, before you run to buy a backup solution for a remote site, check a number of things:

• Is our business information transmitted with sufficiently strong encryption?
• Is the recovery quick - important for business continuity and quick recovery from a disaster.
• Is there an expert who checks the backups for you every day - if the backup does not go through for some reason and there is no one to handle or warn you, your information is in danger.
• Is the backup site in an underground location.
• How many previous versions of the information can be saved (a week back, a month back, etc.).

Interested in more information about remote backup services for businesses? click here

Questions and answers on the subject: Backup services

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The cloud is undoubtedly the most exciting development in the field of information systems, since the organizations learned how to use the Internet to promote their business. The idea that IT services will become a standard resource, provided to those who need it, ready to be used on demand (On Demand) and consumed like electricity or water, without the need for independent infrastructure beyond a local network and endpoint equipment (Utility Computing) - a magic move for every business manager who dreams of being freed from "The dictatorship of IT". Because it is not just a matter of reducing capital investments, which are at least partially offset against increased current costs. The cloud, we are told, makes it possible to realize business plans with unprecedented agility, to simplify IT management as a competitive asset to achieve a better alignment of expenses with business goals, to allow small-medium businesses (SMB) to benefit from IT services that were previously only available to the largest (Enterprise ) and to forget the chronic headache of renewal cycles: purchase-implementation-identifying gaps-repairs and upgrades-implementation and relearning-erasing previous investment-examining updated options-and again, purchase...and God forbid. In the cloud model, all these are other people's problems and you can devote all your attention to managing your business and achieving its financial goals.

Only one cloud clouds the spectacular vision: the transition to nirvana is not usually a pleasure trip on still waters.

How much does it cost you?
"People forget that the greater the technological change, the greater the exposure to business risks" - says Guy Hochman, CEO of Genie, a company that outsources IT services to businesses and operates a "private cloud" dedicated exclusively to its customers. "When talking in the IT industry about risk management, one tends to think of malicious intrusions by hackers, natural disasters and acts of sabotage by internal organizations. They forget that the greatest damage is caused by people within the organization or in its service, whose intentions are good and only their skills do not stand the test. Consultants of various kinds often talk about the high price of an hour of downtime as a result of virus penetration or a disk crash. They don't like to talk about the cost of dealing with a stuttering system as a result of mistakes made during a "simple" migration to the cloud; And the emphasis is on the word "simple". Because what seems like a simple technical challenge, can be incredibly complex from a business point of view. For example, every manager can sort the IT services he needs into two categories: core systems, which under no circumstances will leave their corporate datacenter, and "shell" systems that can be thought of replacing with a cloud service. Only a few can accurately analyze and quantify the risk, that the core systems will not function efficiently, if this or that application will respond more slowly as a result of the internet latency of communication with the cloud. How much will it cost you? In my experience, in many cases much more than what you have saved and will save in the foreseeable future."

As we know, the first to adopt the cloud services model were software developers and integrators, who needed a temporary platform for the purpose of running and quality testing of innovative solutions before they go live, in the "real" business environment. These people are not only highly sophisticated users, who know how to find their way around intractable problems for mortals, but also work in a sterile environment, without embarrassing exposure to the market and with time constants much longer than those that characterize a production system. The result is that the unfounded opinion has spread that the cloud is just waiting for you and that anyone who thinks twice before jumping into the water is a fool. "I don't feel comfortable as a party crasher," says Hochman, "but it is important for me to explain to the business audience that there is room to proceed carefully in the planned stages, so that it is possible to return to the previous situation in case of an unexpected problem, and especially when it is necessary to be accompanied by experts with business understanding - and not Only in keyboard agile technologists. The latter may know everything about the adjustments that need to be made to the computer code, but it is doubtful whether they understand much about managing changes in organizations or about hedging risks They say: 'We can solve any problem if it comes up...' and go explain to them that the basic principle in risk management is to avoid situations where problems may surprise you."

The Cloud School of Arts
The school's solution to this cognitive dissonance for large organizations is a private cloud. The idea is to adopt the cloud configuration for all its operational advantages - but to implement it within the private data center, on the organization's website, with minimal need for external services and internet communication. This is not an attractive solution for the SMB sector, because in cloud computing, size determines viability. The reason why cloud service providers are able to price the service below the costs of self-service and still make a profit is that they enjoy economies of scale.

"The cloud is, in the bottom line, an ideal platform for providing an outsourcing service," says Hochman. "From a technical point of view, of course there are significant differences between a service that is provided locally by servers located "at the end of the corridor" and a similar service that arrives via the global network, from a data center that you have never seen and it is doubtful that you know where it is located. But from a business point of view, that is, from the angle of the relationship between The customer to the service provider, this is Outsourcing for all intents and purposes, and it does not matter if the service is only a platform or SaaS, and especially, as you have learned to prefer a classic outsourcing provider according to his understanding of your business needs, his availability and responsiveness 365×24, his commitment to a true partnership and his ability to discuss with you on complex issues - the same goes for a cloud service provider. You cannot replace the traditional service you have received so far from a company that lives here and understands its role as a strategic partner for information technology issues, with a phone number that you call in times of need, to receive a non-binding answer in English, with an Indian or Brazilian accent."

Global cloud infrastructure
"Our cloud was born out of responding to the needs of outsourcing customers, whom we have been serving for quite a few years in a variety of forms of engagement," says Hochman. "Like everyone else, they heard about the cloud. Like everyone else, the business managements have no clear idea of what this entails. But they learned to trust the judgment of Genie experts, who would never confuse the client's interest with personal ambitions. If the customer is not ready to move to the cloud, if the calculation of total cost of ownership (TCO) does not justify migration, if the nature of the business raises questions about its ability to digest changes without labor pains, if the processes that require upgrading are not optimal in the cloud model, we will not recommend migration just because it is We will be portrayed as updated and more sophisticated. And if there is room for changes, we will prefer to make them in the protected area of Genie's private cloud."

"We invested over NIS 7 million in the establishment of a robust cloud infrastructure, divided between two nodes in Israel, accessible through two independent national networks, to achieve survival and business continuity under any conditions. Now we are building the third site abroad, in Greece, to also meet the standards The strictest in the world. These are underground sites that are protected against all natural hazards and are immune to man-made damage. In addition to physical protection, they are constantly monitored by a firewall and malware prevention software In everything that is required according to the global standard for Tier 4 security, and for this special cloud we have developed a complete set of dedicated products for the unique services that Genie provides to the SMB clientele - which numbers hundreds of customers."

You too deserve great IT
The biggest attraction of the cloud for the SMB sector is the hope that on this platform even a small-medium business can benefit from complex applications that require sophisticated infrastructures. However, it is not always worthwhile to switch from the traditional systems, which are already embedded in the organization and provide the solution developed here - or one that has already been localized and proven itself in the Israeli market - from the private servers to new SaaS systems, which are usually adapted to the conditions existing in a different market, American or European. The software developed by Genie is designed to enable migration to the cloud without disrupting the current work on the client side, without relearning processes and screens and without the need to "re-stitch" the applications to each other, while preserving the customization made in the original implementation and configuration changes made during previous version upgrades.

"The basis of the private cloud is a set of software that creates for each customer a virtual platform for storage, running applications and communication that is completely separated from any other customer, but is a natural continuation of the corporate data center," says Hochman. "In order to enable a safe transition to the cloud, in a gradual and controlled process, while studying and solving specific problems before they develop into something destructive, it is necessary to go through a "hybrid" intermediate state. Some of the systems continue to work in the server room, while another part is already alive and kicking in the cloud. The challenge is to move this step in a "transparent" way for the users, who continue to feel "without", while the system enjoys all the advantages of "with".

This capability is provided by Genie's unique GShare platform; On this platform, all the organization's files are managed in a unified storage system, secured and backed up with piety and accessible only to those with privileges, regardless of the physical location of the files. The file system is properly managed for your most valuable business asset and is protected through a permission management mechanism, user authentication, suspicious behavior monitoring, strong encryption and continuous backup, thus enabling the running of complex business applications without compromising performance and response times. It also supports employee mobility, thanks to user interfaces optimized for tablets and smartphones, in an Android or iOS environment, with full functionality that is no less than what you would get on a PC screen."

Support for all mobile platforms
The communication aspect of the GShare platform also brings to the Israeli market innovations that are not possible with simple cloud services. For example, in the past, mobile users supported by cellular communication had to make do with relatively low bandwidth for wired connections or suffer limited functionality of the interface. In a simple migration to the cloud, there is no optimization according to the type of connection, and the result can be long response times and screens that come up annoyingly slowly. "The developers of GShare implemented a technology called chunking in the communication solution - cutting into small pieces, and when it is necessary to refresh the screen after a point change, only the small section that contains changes is transmitted from the server to the user, similar to the method in which you create a backup of "delta" and avoid copying the entire file" - notes Hochman .

But not only infrastructures and platforms have found their place in Genie's cloud. "We offer GShare customers a selection of business applications adapted to the Israeli business environment, and in particular, a response to the special requirements of small-medium businesses. Among other things, you can find in the basket of applications that are available in our cloud as SaaS - accounting solutions, credit card processing, logistics, relationship management Clients, portal hosting and more. All these applications work naturally in the GShare environment, without the need for re-integration, even if part of the work process actually runs in the cloud, while other parts are still hosted on the traditional servers.

From the user's point of view, the question: 'which application runs on which platform', has no meaning. Everything is transparent. But the business manager has a decidedly non-transparent line here: we show the way to realize the business potential of the cloud with complete security, without any interruption to the flow of work, without the risk of unexpected disruptions, without the deletion of investments in the existing software and without the fear that following the closure of the corporate data center no There will be a way back," explains Hochman and concludes with a promise: "The Genie company is usually aimed at the SMB sector, but when it comes to the cloud, maybe you don't need to be so specific. The current trend, of transferring the responsibility for Line of Business applications to the relevant business departments, actually presents department managers with challenges similar to those of SMB, and to them we say: come, you too will feel safer in Genie's cloud."

From IT Magazine,
Israel's Business Computing Monthly.

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Backing up content in the cloud is even more common, with the external storage media replacing the physical ones, whose volume is limited and may be accompanied by malfunctions. Here is everything you need to know about the changes that have taken place in the field of cloud backup in recent years:

on the need for backup (or: the consequences of disasters)

"Why didn't I back up the information in advance?"- is one of the most frustrating questions that can be asked, when every year, countless people lose important files (and sometimes of huge economic value) in this way. This question has been asked by quite a few medical institutions in the United States in recent years, when natural disasters resulted in many "physical" storage devices among those of the medical institutions being damaged, for all the enormous loss of information.

Thoughts of this arose in the United States after Hurricane Katrina, in 2005, while Hurricane Sandy in 2012 indicated this even more strongly. In Israel too, many people switched to virtual backup solutions after serious events, such as: the fire in Carmel, the fall of Katyushas or other security emergencies.

A developing field by all accounts

Hand in hand with the realization that a different kind of backup solutions are required, the number of enabling applications has also increased Remote cloud backup In practice: the main developments are in a period of time of the last five years. First of all, this is about making the high-speed Internet several times faster than in the past, which allows for fast and often inexpensive storage of information.

Further to this, various backup means have been added in recent years, provided by the best software giants in the world: since 2012, Google has been offering Google account holders Google Drive, which currently offers 15 GB of free storage. In the same year, Microsoft launched Sky Drive (now One Drive) - a file storage service that has since undergone various transformations. In the current version, the service offers 15 GB for free storage as well, with an increased volume for owners of later versions of Windows and the possibility of increasing the volume for a fee.

Another well-known software is Dropbox, a popular software that offers a smaller storage volume (2 GB), but with the possibility of expansion after referring friends to the software. By the way, in Israel the field is not resting on its laurels either, when in early 2014 Bezeq International launched the Virtual Nest cloud service.

As is the best tradition, the field of cloud storage is also affected by technological developments. The takeover of the world by smartphones has resulted in the fact that each such service has a dedicated application, through which it can be used anywhere and at any time. Another interesting innovation of recent years is the option to edit the documents and share the changes in real time.

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The conference, which was held on 18.6, and is considered one of the largest and most expensive IT conferences held in Israel every year, attracted many visitors to pavilion 2 of the exhibition grounds, including analysts, IT implementers and executives in the field, alongside DELL's business partners, including as mentioned GENIE, which presented in its pavilion The cutting edge of cloud solution services, alongside the next generation of the leading product line in tomorrow's technology: DR solutions, leading monitoring and control solutions and more. This is part of Gini's perception as a leader and shaper of tomorrow's technology. GENIE representatives assisted and advised the many interested parties and business partners who visited our booth.

"The world is going to cloud service solutions, and we are already there to lead in the field and be the first" - summed up the event GENIE's sales manager, Segev Charsanti, who added that: "We provide the solutions at the highest level, and this exposure at the event is important for the presentation of tomorrow's solutions The company is going through a process of change; a company that was living and breathing small and medium-sized businesses, and such a place is exactly the opportunity to continue the international conference of DELL that was in Las Vegas, so it was important for us to continue to grow and develop. We do it best." Crescenti pointed out that the company's goal is to continue and persevere in terms of the presence and visibility of GENIE at future events, and this according to the guideline of continuing to expose and highlight the leading IT solutions in the world that it presents today, and will continue to present in the future.

GENIE thanks all the people who came, were interested and asked. We were happy to advise and present our technologies at the event to customers, business partners and interested parties, and we will be happy to continue taking part in events of a similar size in the future as well. This is from Gini's perception as a unique and leading integrator, who knows how to implement the cloud solutions of the future, at the same time as the traditional solutions.

See you at the next conferences!

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